The firm Ajay Sethi & Associates (ASA) has experienced significant growth since inception in 1991. The firm's vision is conceptualized by like-minded professionals and is managed by seven partners  who are ably supported by a team of principals and managers. A single-minded purpose and goal is accorded to each member through ASA is clearly laid down vision statement and service philosophy.

ASA an innovator in finance, accounting and tax provides service to corporates, institutional clients and high-net-worth individuals. The Firm is headquartered in New Delhi (Chartered Accountants New Delhi, India) with offices at Mumbai (Chartered Accountants Mumbai, India) and Bangalore (Chartered Accountants Bangalore, India). The executive team of the firm today provides real world solutions to complex business issues by laying stress on meeting time-bound schedules and continuously upgrading technical skills. Our services extend to areas of Assurance and Compliance, Taxation, Business Advisory, Market Intelligence and Start-up Ventures.

Over the years, the firm has gained in-depth experience in providing a multitude of services to a number of multi-national corporates as well as several reputed Indian companies. Servicing various industries - similar and dissimilar - has enhanced our knowledge and experience. Our vast knowledge domain encompasses dozens of industries which include Automobiles, Chemicals, Consultancy Support, Education & Welfare, Electronics, Energy & Telecommunications, FMCG, Food Processing, Infrastructure, Manufacturing, Media, Pharmaceuticals, Real Estate & Construction, Software & Information Technology, Trading, Travel, Tourism & Leisure. Brought out by Ajay Sethi & Associates, ASA Business Bulletin captures the key Indian business news of the week that makes a difference to a discerning reader. It is an essential information tool for investors and managers.

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ASA Advantage

Building Business Partnerships

We believe in building long-term relationships. Lasting association is directly proportional to client satisfaction rate. We listen, we lead and we communicate with honesty and integrity.

Broad Reach

We have an extended web of experts from various domains like law, marketing, economics which we draw upon from time-to-time, in order to effectively meet the specific requirements of clients' assignments.

Diversified Clientele

Our broad and varied clientele spans several industries. Some of them are in the Fortune 500 list. Our rich experience, in diversified industries, helps us offer our clients practical solutions for their specific business needs.

Organized Approach

The working of the entire firm is webbed through efficient communication, documentation, written systems and procedures alongwith a yearly calendar of meetings and training schedules.