About Our Firm
The firm Ajay Sethi & Associates ('ASA') has experienced significant growth since inception in 1991. It now has full-fledged offices in New Delhi, Mumbai and Bangalore. The firm's vision is conceptualised by like-minded professionals with a common background of having earlier worked with the big five accounting firms.

Presently, the firm is managed by seven partners who are ably supported by a team of principals and managers. A single-minded purpose and goal is accorded to each member through ASA's clearly laid down vision statement and service philosophy.

Over the years, the firm has gained in-depth experience in providing a multitude of services to a number of multi-national corporates as well as to several reputed Indian companies. The executive team of the firm today provides real world solutions to complex business issues by laying stress on meeting time-bound schedules and continuously upgrading technical skills. The working of the entire firm is webbed through efficient communication and documentation, written systems and procedures and yearly calendar of meetings and training schedules.

Building Business Partnerships
We believe in building long-term relationships. Lasting association is directly proportional to client satisfaction rate. We listen, we lead and we communicate with honesty and integrity.

Broad Reach
We have an extended web of community subject-matter experts from various domains like - law and marketing, economics on which we draw upon from time to time in order to effectively meet the specific requirements of clients' assignments. These experts are an integral part of our family.

Diversified Clientele
Our broad and diversified clientele spans several industries. Some of them are in the "Fortune 500" list. Our rich experience in similar and dissimilar industries helps us offer our clients practical solutions for their specific business demands/needs.